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This web site davishardware.com has the following in the web page, "Davis Hardware and Custom Picture Framing." We noticed that the webpage also stated " Dont let the name deceive you." It also said " Davis is no ordinary hardware store. In fact, the family-owned-and-operated business no longer sells hardware, having converted some years ago to a full-time art and frame shop. Today, the charming Houston Heights landmark is your one stop shop for all of your framing needs. We invite you to follow us on our social media pages. Site created and maintained by The Computer Hospital." The header had Davis Hardware as the highest ranking optimized keyword. It is followed by Houston, Texas, and Houston Heights which isn't as ranked as highly as Davis Hardware. The next words davishardware.com used was limited edition fine art prints. open edition fine art prints was included but might not be understood by search engines.